TikTok is introducing a fresh option that permits them to reduce the amount of AI-made content appearing in their timelines. This move comes as the platform disclosed that it now features in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a surge in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing channels on a competing service primarily display clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, from computer-generated images to science explainers, and we want to provide users the ability to adjust the amount of that, based on their own choices,” said a platform representative.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its app labeled as artificially created. Overall, more than 100 million media items are uploaded to the platform each day, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the level of AI content they see by accessing the “manage topic” setting in the platform and choosing the AI content topic. Additional categories that currently be modified under the filter encompass politics, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its rules mandate users to tag “realistic” AI-made content, and it forbids dangerous fake videos of celebrities or emergencies. Any realistic artificial content that is not labeled can be taken down under its community policies.
Additionally, the service will now attach an “AI-made” label to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This step is intended to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is also introducing a $2 million awareness program for specialists and organizations to create educational content about using AI responsibly. This initiative will support charitable organizations specializing in teaching coding and technology.
Platform Protection
The platform has justified its content review process, during debate over plans to make redundant hundreds of review team members in Britain. It is expected to cut hundreds of positions in its trust and safety division in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would continue to be important, but automated tools can safeguard staff by removing the most distressing content prior to it has to be seen by humans. TikTok announced a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
